Bachelor of Leisure Management

Introduction to Management (3 credits)

Introduction to Management covers the fundamentals of management as well as modern management theories and research, including the concept of management, the nature of management, principles of management, and more. The course emphasizes the four major functions of management, i.e., planning, organizing, leading, and controlling. The course will use a large number of case studies and real-life examples to stimulate students' interest and to demonstrate how theory and practice can be integrated. The group work format will help students to improve their ability to apply theory to practice, and further develop their team spirit and leadership skills. The course aims to provide a platform for students to learn about modern management, develop leadership skills and lay a solid foundation for future career development.

Operations Management (3 credits)

The subject covers both regular topics of production and services such as planning and design, operation and control, and updates and maintenance, and emerging topics such as the ethical issues of business operations, lean service operations, green operations, and other new contents based on the behavioral science management.

Business Statistics (3 credits)

The purpose of this course is to introduce narrative and inferential statistics, the fundamentals of statistical theory and the practical application of statistics, and the use of statistical tools to collect, organize, and analyze information in order to understand the known world and to make inferences about the unknown world. This course allows students who have never been exposed to statistical methods to further develop the ability to apply statistical concepts and develop independent thinking to solve problems, understand facts, interpret news reports, and develop the ability to analyze and interpret data.

Finance (3 credits)

This is a compulsory course for Bachelor of Leisure Management. Finance is an important part of business management, and its financial goals must always be consistent with those of the business. It plays a major role in rationalizing corporate business development strategies and daily financial activities to ensure the achievement of overall corporate goals. Through teaching and learning, this course enables students to correctly understand the concepts, principles, and content of corporate financial management, and to simply apply it to the analysis of actual situations, so as to better provide various financial activities for the company.

Human Resources Management (3 credits)                                                                                                                     

This course introduces the various functional activities of human resource management in an enterprise, including human resource planning, job analysis, recruitment, selection, appointment, training and development, performance appraisal, salary and benefits, career planning, severance and retirement, labor relations, etc. The objective of this course is to learn the basic principles and techniques of modern human resource management. The objective of the course is to learn the basic principles and techniques of modern human resource management, and to be able to conduct basic operations and supervision in human resource management in the areas of recruitment, hiring, training, motivation, appraisal, compensation, and corporate culture.

Customer Relationship Management (3 credits)

This course will allow students to understand customer demand-oriented marketing relationship management, and use a systematic structure to incorporate practical operational skills to quickly achieve the company's strategic goals, including establishing good relationships with customers and providing high-quality customer service. Actively cultivate long-term customer loyalty, so that "customer satisfaction" is not only implemented in daily work, but also maximizes the overall effectiveness of the team, bringing higher revenue to the leisure management industry and creating a successful business operation model.

Leadership and Organizational Behavior (3 credits)

The course will enable students to learn ways to improve their leadership skills, build an efficient team and effectively distribute work, and inherit the organizational culture to subordinates when facing subordinates from different cultures in order to effectively enhance the solidarity within the company.

Consumer Behavior (3 credits)

The study of consumer behavior originated in the field of marketing, and its purpose is to help marketers understand their target consumers and develop effective marketing strategies to achieve their marketing objectives. The study of consumer behavior as a discipline emerged in the 1960s. Although it has only been in development for about 40 years, it has become an important discipline in the field of marketing. However, the impact of consumer behavior is not only limited to the field of marketing, but is also of increasing interest to the general public and society at large. The study of consumer behavior has been carried out with the help of theories from a wide range of disciplines, mainly marketing and psychology, but also sociology, social psychology, culture, economics, demographics, anthropology, and symbolism, all of which have had an impact on the study of consumer behavior.

Brand Management (3 credits)

Branding has always played an important role in the value creation process, so brand management should be emphasized by the senior management of enterprises. Brand management is divided into two major parts: brand cultivation and brand operation, including: brand concept, characteristics, core values and management mode, brand design principles and methods, brand structure and decision-making, positioning and extension of the theory, methods, and strategies. It also includes the content and characteristics of internal and external brand personalities and personality building ideas. In the brand operation section, it includes brand operation and maintenance, brand crisis response, brand association, authorization, and brand operation mode in the market, how to build brand awareness and enhance customers' brand loyalty.

Marketing (3 credits)

Marketing is the art and science of creating customer value and market exchanges that benefit the organization and its stakeholders. It is one of the cores of business operations, an organizational philosophy, and a set of guiding principles for interacting with customers, competitors, collaborators, and the environment. Marketing entails the planning and executing of the conception, pricing, promotion, and distribution of goods, services, and ideas. It starts with identifying and measuring consumers’ needs and wants, assessing the competitive environment, selecting the most appropriate customer targets, and developing and implementing marketing strategies, so as to satisfy consumers’ needs in a way that’s more appealing than the competitors. The course is designed to serve as an introduction to the theory and practice of marketing and provide students with a full picture of marketing. With respect to teaching methodologies, the course will combine lectures and case discussions.

Intercultural Communication (3 credits)

Intercultural communication skills can be mastered through training and study. This subject integrates an appreciation of different cultures and analysis of intercultural communication, demonstrates the cultural values and cultural preferences of cross-national enterprises, and how different cultures affect teamwork, legislation, and business negotiations.

Outdoor Recreational Practices (3 credits)

This course will introduce the characteristics and attributes of various types of leisure and entertainment environments, and conduct theoretical and practical discussions on the planning and design of each type of environment. The course will introduce the planning and design techniques of leisure and entertainment environments, and include detailed explanations and discussions of successful case study from both domestic and overseas approach.

Planning and Design of Leisure Events (3 credits)

This course mainly includes leisure activity in different theme planning and design and innovative thinking training. It cultivates students' professionalism and independent thinking ability through diversified course design, and to train students' ability to analyze and problem solving problems through multi-faceted guidance and practice. By arranging course design based on leisure activity themes and conducting practical operations based on theoretical basis, results with practical application are achieved.

Principles of Accounting (3 credits)

This course introduces the elements of the accounting process, including the basic concepts of accounting, operational processes, analyzing transactions and preparing statements. Students will be able to have a full range of concepts and understandings from the operation of accounting processing to the basic analysis of financial statements, so that accounting can become a living knowledge that can be applied to personal needs in the workplace or investment planning.

International Etiquette (1 credits)

This course will provide students with the proper tools to create a foundation of good manners that will enhance and enrich their life and professional image. The course will consider etiquette from a cross-cultural perspective. Through this course, students will build up their confidence in different ways.

Wine Appreciation (1 credits)

The course introduces the chemistry, botany, history and professional practice of viniculture and wine appreciation. It covers the major and many minor wine producing regions and explains their differences, and identifies contemporary and future trends in wine appreciation.

Leisure Psychology (1 credits)

Leisure activity is a type of positive activity, identified psychologically by a particular combination of behaviors and sociologically by its place in the social world of leisure, usually in social institutions (e.g., sports, arts, recreation). The discipline provides a historical, theoretical, and empirical foundation in psychology related to social behavior in leisure and recreation, sport, and tourism settings. Relevant emphases are applied to coping, social, and motivational theories in leisure-related settings.

Food and Beverage Culture (3 credits) 

The course introduces the major  cuisines of the world paying close attention to the expression of core cultural values and underlying philosophies behind the provision of food and beverage. It also provides an insight into the professional development trends of catering culture and drinking habits and related main pioneers.

Introduction to Leisure Industry (3 credit)

This course mainly introduces the leisure industry and interprets the concept of leisure. It also introduces topics such as leisure industry in marketing, leisure industry in human resources, leisure experience, leisure in activity planning, leisure in service quality, leisure in facilities, leisure industry in manage risks, leisure in  finance, etc. Summarize and discussion the development trends and directions of the leisure industry.

Planning for Festival and Exhibition Event Events (3 credits)

This course combines the theories, practice and case studies of festivals and exhibitions to enable students to understand the fundamentals of festivals and cultural events. It also cultivate students' basic abilities in festival activity planning. The course explores the differences in the management and execution of various types of activities, and allow students to plan and execute practical activities. Students will learn a series of planning processes of festivals and exhibitions, including business plan writing, execution, and post-execution discussion and improvement strategies.

Promotion and Development of Leisure Industry(3 credits)

This course focuses on understanding the basics of the leisure industry, and explores the theories of supply and demand, market practices, and other real-life examples to give students a clear understanding of the nature of the leisure industry. Various aspects of the development of the leisure industry are discussed in class, allowing students to further explore the promotion and development of the leisure industry. This course also provides students with a broad perspective and practical concepts, leading them to have a holistic view of the leisure industry and cultivating their flexibility for application.

Cultural Heritage Management (3 credits)

This course teaches the basic concepts of cultural heritage and explores practical cases and controversies in cultural heritage management. Students will study resource management and planning from the perspective of social, environmental and economic impacts, and recognise the importance of preserving local people's lives and architectural culture in the context of cultural heritage tourism.

Festival Events in Marketing (3 credits)

This course will start with the concepts of planning and activities, allowing students to understand the core concepts of festival event marketing. Adoption of the theories and examples to make marketing plans for festival activities. Provide students the process of executing activities and marketing methods, and give students an in-depth understanding of festivals, especially about the future development trend of events, industrial policies, on-site management, and planning and marketing. Through the theory of relevant festivals and exhibitions, students will learn to conduct activities and practical operation skills of exhibitions, and implement the overall process and leadership of exhibitions and festivals from planning to execution. They will be clear about the benefits and the tourism value created for the local area.

Planning and Management of Leisure Industry (3 credits)

This course explores various aspects of the leisure industry, including leisure experience, the creation of tourist attractions in the leisure industry, operational capacity management of the leisure industry, and financial planning of the leisure industry. It allows students to have an in-depth understanding of the business focus of the leisure industry with the explanation of related theories and discussion of practical cases. Students will analyze and discuss in depth how to plan appropriate management plans based on demands and needs.

Smart-Tourism (3 credits)

The development of technology has led to emerging developments in the tourism industry. Through the study of this course, students will learn how emerging trends influence from  smart tourism. This course covers recent developments in electronic word-of-mouth communications, social media,  engagement , and people-centeredness. This course will also cover customer relationship management from a smart tourism perspective. Students will gain knowledge and understand the development of  smart tourism in the future.

Special Topics of Innovative Leisure Products (3 credits)

This course mainly allows students to understand the concept of innovative leisure products. It uses the design thinking model to lead students to discuss and think through various aspects such as problem identification, use research, concept development, situation simulation, prototyping and strategic blueprinting. By learning theory and implementing practical operations, students can practice their innovative thinking. Through this course, students’ problem-solving abilities are trained, and they are cultivated to become innovative talents in leisure careers.

Studies in Leisure Management (3 credits)

This course mainly introduces the characteristics and management models of various leisure businesses. Through the collection and assembly of relevant information, it conducts research and analysis on different topics and related theories of leisure management, including the characteristics and strategic management, innovation and financial management, and operations and crisis management. Through case  study, students’ basic understanding and ability of leisure business operation and management are cultivated.

Risk Management (3 credits)

This course focuses on crisis management in the leisure industry and enterprises. Through case discussion and the learning crisis management skills, it provides practical suggestions and guidance to help students better understand the preparation, prevention, management, and response to crises.

Communication Skills in Service Industry (3 credits)

This course aims to provide important knowledge required for excellent customer service in the service industry. The content focuses on communication skills, professional image presentation and practical service skills for handling customer complaints. It allows students to understand interpersonal and professional communication skills, thereby cultivating personal communication skills, enhancing the harmony of interpersonal relationships, and improving work performance.

Internship and Report (15 credits)

Students need to involve their internship provide by different enterprise , in the engagement for internship with  800 hours. Through the tutors in the faculty and the mentors in the enterprises to enhance the competencies of the internship students in both theories and practices. By learning and practicing basic business skills, practicing customer service and other basic knowledge, students can apply what they have learnt and identify problems and problem solving . Students need to provide a report and summarize their learning experience in the  Leisure Management program. Report can assist them to integrate t theories with practice and apply the professional knowledge and skills they have learned to solve actual problems of business management. Students finish the report gain real experience in business management.

English I (3 credits)

The course enables students with enhanced knowledge of language expressions and grammar points by means of readings of selected English essays and with expanded lexicon by means of drills of key English vocabulary. Through learning and practicing various reading skills, students can improve their reading efficiency and basic reading ability. Furthermore, the course exposes students to and takes them to appreciate writings of various types and topics and writing techniques and encourages students to express thoughts and ideas in English, thus laying a solid foundation of writing basics for their future studies and career.

 English II (3 credits)

English II aims to improve students’ listening and speaking abilities by means of practical exercises and drills in speaking and listening. Through a combination of carefully selected materials, specially designed curriculum and exhilarating class activities, the course helps to improve students’ English listening and speaking skills and lay a solid foundation for their future studies and career.

 Chinese Reading and Writing (3 credits)

The course is a public compulsory basic course for students of all majors at Macau University of Science and Technology. It aims to implement the philosophy of general education (liberal arts education) and engage students to readings of great classics. By appreciating and analyzing exercises and writing drills, the course helps students to improve their reading abilities and writing skills in the area of Chinese literature and enrich their humanistic qualities.

 Mathematics and Logic (3 credits)

This course provides students with essential basic concepts and calculation methods in analyzing math problems for further studies. Additionally, this course covers some informal logic and relevant parts of philosophy of logic. Students will learn to analyze and solve practical problems in their lives by mathematical method and logical method.

 General Study of Chinese & Western Cultures (3 credits)

General Introduction to Chinese and Western Cultures is a compulsory general education course open to all programs at the University. As its name suggests, the course comprises two parts, a Chinese Culture section and a Western Cultures section. The Chinese Culture section teaches mainly historical knowledge and culture, ancient literature and culture, artistic theories and culture, and history and culture relating to Chinese science and technology. By way of a series of systematic lectures, the course aims to enable undergraduates of all majors at the University to grasp the basic historical thread of occurrence, development and evolution of traditional Chinese culture, familiarize with the major events and figures in the course of development of the traditional Chinese culture, appreciate the spirits and cultural essences of various times, and build up knowledge on the dynamic relations, respective characteristics and interconnections of the main development stages of traditional Chinese culture. This in turn provides the students with a solid knowledge base, which they may need in their future studies of various sub-sections of Chinese culture from different professional perspectives.

 The Western Cultures section tackles mainly topics such as ancient Greek culture, ancient Romanic culture, mid-century Christianity culture and western contemporary cultures. By way of a series of systematic lectures, the course aims to enable undergraduates of all majors at the University to grasp the basic historical thread of occurrence, development and evolution of western cultures, familiarize with the major events and figures in the course of development of the western cultures, appreciate the spirits and cultural essences of various times, and build up knowledge on the dynamic relations, respective characteristics and interconnections of the main development stages of western cultures. This in turn provides the students with a solid knowledge base, which they may need in their future studies of various sub-sections of western cultures from different professional perspectives.

 Information Technology (2 credits)

By way of lectures, the course aims to introduce the latest development in information science and technology and their applications in daily life. Specific topics include  the Internet, Internet of things, big data, computer visuals, artificial intelligence, image processing, computer graphs, mobile applications, data analysis methodologies, etc.

 Introduction to Constitutional Law and Basic Law (1 credit)

The course is a compulsory general education course open to non-law-major undergraduates. It lectures on the basic theories of the Constitution, and the corresponding sections in the Constitution regarding the state structure, governmental departmental system, basic rights and obligations of the citizens, election system, and party system. It also lectures on the formulation of the “One Country, Two Systems” principle and the Macao S.A.R. Basic Law, and the corresponding sections in the Basic Law regarding the relation of the Central People’s Government and the Macao S.A.R. Government, the basic rights of Macao citizens, and the political system of Macao.

 Sociology (2 credits)

This is a 30-hour course that addresses the fundamental principles of sociology, the viewpoints of sociology, and the basic research methodologies of studying sociology, familiarizes the students with the 14 basic theoretical categories of sociology, and applies the principles of sociology in analysis of social phenomena.

 Introduction to Psychology (2 credits)

Introduction to Psychology is a general education course that addresses the basic conception, theories, and the relevant knowledge of psychology. It aims to enable students to master the basic knowledge and fundamental theories of psychology, to understand the most fundamental psychological process, and achieve a scientific understanding of the nature, production, development, and evolution of human psychological phenomena and the relevant general principles, and, on top of understanding and mastering such knowledge, apply the knowledge in analyzing and predicting the psychological phenomena in real life, foster and improve the students’ ability in correctly analyzing and resolving practical problems, improve the students’ overall psychological qualities, and help them achieve their goals of better self-recognition, self-adjustment, and adaptation to the society. The course will adopt several special topics as its main lines, for example, career planning, interpersonal communication, pressure resilience, self-discovery, and leadership, addressing contents that will not only facilitate the students’ mastery of basic theories but also a better integration of the theories with the daily life.

 Physical Education and Sports (2 credit)

Physical Education and Sports include general physical education and competitive events, and the latter also includes eSports. The instruction of sports consists of basketball, volleyball, international standard dance, martial arts, Taijiquan, fencing, karate, track and field, etc.

 The course objectives of competitive events, eSports included, are as follows. First of all, they will provide an alternative to general education and enhance students’ confidence in eSports. Secondly, these subjects help students develop general skills and knowledge in eSports, including teamwork, tactical analysis and interpersonal skills, and students can build a solid foundation in these areas. Thirdly, they motivate students to work harder and cultivate their self-learning abilities, with which they can continue further study independently.

 Students may choose any of these subjects according to their interests. In the future, the University may offer a wider range of choices in sports and competitive subjects if such demands rise.

 Special Topic in Science and Technology (2 credits)

This course adopts a variety of teaching methods, including lectures, practice, talks, tutoring, and others, offers special-topic lectures related to science and technology, and therefore provides opportunities for students to discuss and investigate on the relevant matters and broaden their knowledge span on science and technology. 

Special Topic in Social Science (2 credits)

The course adopts a variety of teaching approaches such as lectures, practices, talks and tutoring, offers special-topic projects related to social sciences for students to engage in discussions and research, in the hope of broadening the students’ knowledge spans in the relevant professional areas.

Special Topic in Humanities and Arts (2 credit)

The course will adopt an integrated approach combing lectures, practices, talks and guided tutorials to address special topics in relation to humanities and arts. By engaging students in discussions and research, the course helps students to stimulate students’ interest in learning, and broaden their knowledge spans in the relevant fields.