Program Introduction
The Bachelor of Science in Business Intelligence and Data Analytics Program* is an applied discipline based on data science and business theory. It integrates core theories of business intelligence and data analytics with the application of modern information technology. This course aims to cultivate multidisciplinary professionals with a solid foundation in mathematics and physics, artificial intelligence technology, and business insight. Students will systematically master the entire process from data collection and cleaning to analysis and visualization, and gain a deep understanding of the practical applications of artificial intelligence and machine learning in business decision-making. Through strengthening foundational subjects such as mathematical statistics and computer programming, as well as specialized subjects such as business and artificial intelligence, deep learning, and big data analytics, students will develop a systematic approach to "business problem → data modeling → decision-making", precisely aligning with the needs of the digital economy and industrial intelligent upgrading in the era of artificial intelligence.
Career Prospects
Graduates have broad employment prospects. In addition to positions as data analysts and business analysts in fields like finance, retail, manufacturing, and healthcare, graduates are also key talents sought after in emerging industries such as smart cities, industrial Internet, digital marketing, and intelligent supply chains. In the public sector, they can work on social governance data analysis and environmental monitoring; in the technology industry, they can play important roles in cloud computing services, artificial intelligence solutions, and IoT platforms; in the cultural and esports industries, they handle user profiling analysis and market strategy development. Graduates can also engage in digital transformation projects within government departments, technology empowerment initiatives at consulting firms, or become specialists in the emerging fields of data compliance and governance. Their career paths continue to expand with the development of the digital economy, highlighting the strong connection between the curriculum and contemporary trends. Additionally, graduates possess a solid foundation for further studies, allowing them to pursue master's or doctoral programs at renowned universities both domestically and internationally, particularly excelling in cutting-edge fields such as artificial intelligence, quantitative business, and financial technology.
*The new programs are planned to be launched in the 2026/2027 academic year. Operations will start after registration is completed with Education and Youth Development Bureau and published in the Official Gazette of Macao SAR.
